Raining Cats And Blogs: Warning...You May Be Using The Wrong Headlines On Your Blogs

Warning...You May Be Using The Wrong Headlines On Your Blogs


Ever wonder what the best headlines are for your blogs? How do you come up with great headlines? I was reading some articles on copyblogger in the past couple months and some of what I learned is that headlines should grab the attention of the reader. Done right, the headline is what makes someone click onto your blog from the scroll of the hundreds of blogs available.

Here are some good headline starters for you:


If you are reading this blog, this headline worked!..  Starting a headline with the word warning will catch  the attention of readers so they will click on the blog. Even more important are the words after "warning".. These words are more about the content of the blog and hopefully will grab the reader....

A good example of this type of headline is the headline of this blog...


 How ______ Made Me _______

This one is used to tell a personal story. It is most effective when the two blanks are in contrast. This gets the reader curious about what the blog is about and compels them to read more.

An example is " How a foolish mistake Made Me tons of money"



 Are You _______?

The question headline is also designed to grab the attention of the reader. Hopefully, if done right, the it evokes curiosity or a challenge to the reader. The more bold you are with this one, the better it works.

example: "Are You ashamed of the way your car smells?"



 ______ Ways to _____

This one is more of a  'how to' headline. Most of the time it starts with a number. We all know how great a number blog is. From what I have heard, they are much more likely to get read. The larger the number the better. It impresses the prospective reader with how many tips you’ve got, or at minimum let’s them know exactly what to expect.

example: "101 Ways to Cope With Selling your Home"




So there you have it.. some starter headlines for you. What would you have used as a headline for this blog? One day in the next week, try to use one of these suggestions for you title and see how you  like it.. 

Happy Blogging!


If you are looking to buy or sell a home in the  Anderson or Greenville SC real estate areas, visit our website at www.SheilaNewtonTeam.com for tons of great information.


Sheila Newton   
Sheila Newton Team 
Berkshire Hathaway HomeServices -
C. Dan Joyner, Realtors
864-225-1205 (direct)
864-940-6377 (mobile)


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Our Team




great tips... thanks

Posted by Jeanette Vallance (VISION REALTY WINDSOR INC. Brokerage) almost 7 years ago

Love the suggestions. I am always working to improve my headlines.

Posted by Melissa Zavala, Broker, Escondido Real Estate, San Diego County (Broadpoint Properties) almost 7 years ago

It is all in the wording. Well said!

Posted by Yvonne Schnee (Keller Williams Realty Moorestown) almost 7 years ago

Those are some great tips.  Suggested.  I had a customer reocmmend copyblogger so I have to check out this site.

Posted by Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers (The Flooring Girl) almost 7 years ago

Yes...great tips. Thank you for all the suggestions.

Posted by Les & Sarah Oswald, Broker, Realtor and Investor (Realty One Group) almost 7 years ago

awesome tips!

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) almost 7 years ago

Sheila~wonderful post! I, too am bookmarking for when I get "stuck"...it's a great jump-starter.

Posted by Gayle Rich-Boxman Fishhawk Lake Real Estate, "Your Local Expert!" 503-755-2905 (John L Scott Market Center) almost 7 years ago

You are so right.  With so many posts daily on ActiveRain, sometimes we scroll through until a title grabs our attention.  Very helpful tips.

Posted by Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224 (Room Service Home Staging) almost 7 years ago

Hi Sheila,

Thanks for the tips.  Headlines are very important.  You get about 2-3 seconds to get them!

Posted by Gene Mock, GRI, CRB, CRS, ABR, CIPS, TRC, SFR, SRES (Associate Broker ~ Premier Team, KW Realty) almost 7 years ago

The headline is very important.. I have bookmarked this post.

Posted by Joan Whitebook, Consumer Focused Real Estate Services (BHG The Masiello Group) almost 7 years ago

Sarah's re-blog sent me your way, and YES, it's all in the headline.  The MARQUEE of our posts, more or less!!  ;-)

Posted by Carla Muss-Jacobs, RETIRED (RETIRED / State License is Inactive) almost 7 years ago


This is great!!  Have suggested it and will try and take you up on using one of the ideas for a blog next week!

Posted by DeeDee Riley, Realtor - El Dorado Hills & the Surrounding Areas (Lyon Real Estate - El Dorado Hills CA) almost 7 years ago

Hi Sheila--of course your headline caught my attention.  Great pointers here.  I spend a lot of time thinking up titles and this information will certainly help. 

Posted by Janet Jones, Home Staging, Interior Redesign Kihei, Maui, Hawaii (Just Your Style Interiors, LLC) almost 7 years ago

Awesome tips, I'll have to keep those in mind, thanks for the great blog!

Posted by Jamey "Milly" Milheiser (Fairway Independent Mortgage Corp.) almost 7 years ago
Sheila great post. Titles can make or break you. Suggesting.
Posted by Toni Weidman, 26 Years Selling Homes in New Port Richey, FL (Sailwinds Realty) almost 7 years ago
These are some really great tips! thanks so much!
Posted by Bob Caldwell, VA Mortgage Specialist and Military Relocation Services (Fitzgerald Financial, a Division of Monarch Bank) almost 7 years ago

I'll have to remember this when creating blogs. Going to bookmark for later as a reminder.  It's sometimes tough like you said coming up with titles, however, we need to ensure the content is great too.

Posted by Cheryl Thomson REALTOR Army Ret, Associate Broker in Northern Virginia ( United Real Estate (703.216.5635) cheryltee47@gmail.com) almost 7 years ago

Great ideas, Sheila.  That perfect title can be elusive, but I keep trying.  8-)  Thanks for the ideas!

Posted by Mike Cooper, GRI, Your Neighborhood Real Estate Sales Pro (Cornerstone Business Group Inc) almost 7 years ago

Warning! Are you aware of these 4 headlines to increase the reading of your blog? I learned something that I will start implementing. Thanks for posting.

Posted by Rob Ernst, Reno, NV-775-410-4286 Inspector & Energy Auditor (Certified Structure Inspector) almost 7 years ago

Catchy title which caught my eye!!  Love these tips for future blog posts -- thanks for sharing them!

Posted by Maureen Bray Portland OR Home Stager ~ Room Solutions Staging, "Staging that Sells Portland Homes" (Room Solutions Staging, Portland OR) almost 7 years ago

Your headline certainly caught my attention ….. the word   ‘Warning’   …. Did it.

Posted by Rosalind Nicholas, Toronto Condo Real Estate Agent, Toronto ON (RE/MAX Condos Plus Corporation, Brokerage) almost 7 years ago

I like to occasionally come up with one that is titillating in how it sounds but it's benign once you read the article. Some real estate info is kind of dull to the general public, but you can certainly get someone's attention with a great headline!

Posted by Reba Haas, Team Reba, CDPE (Team Reba of RE/MAX Metro Eastside www.TeamReba.com) almost 7 years ago

I have always struggled with this. Not sure my titles are always the best. I'd have to have someone rate me to know for sure.


Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) almost 7 years ago

I like it!!!  i also use Major Announcement, if is truly major. 

Posted by David Krichmar, DaveYourMortgageGuy.com (www.DaveYourMortgageGuy.com - Legend Lending) almost 7 years ago

I've used several of these but lately I seem to be in a rut asking questions in my titles.  It's good to mix it up so readers don't see the same style of headline all the time.

Posted by Bryan Robertson, Broker, Author, Speaker (Intero Real Estate) almost 7 years ago

An unusual title will stand out from all the rest.  Thanks for the tips

Posted by Bonnie Vaughan, CNE SFR - Buyers/Sellers - Lackawanna & Surroundin almost 7 years ago

Definitely appreciate the headline suggestions, so many different ways to go about an effective headline. 

Posted by Eileen Hsu, LICENSED REAL ESTATE SALESPERSON (Douglas Elliman Real Estate) almost 7 years ago

Thanks for the pointers, and you're right, your title enticed me to read this particular blog. I like to have a little variety in my titles and of course there are the ever important SEO challenges as well. I've used similar "logic" in my titles and I'll continue to do so in rotation. Thanks again for the reminder of how important title wording can be.

Posted by Charlie Dresen, Steamboat Springs, CO e-Pro (Steamboat Sotheby's International Realty) almost 7 years ago

Great Advice!  I am just now trying to jump into blogging...not sure what is holding me back but you have given me ideas to make it easier to get started.  Thanks!

Posted by Randi Lubenow almost 7 years ago

Thanks for the headline advice - great Advertising 101! Key is to follow with good content.

Posted by Olga Simoncelli, CONSULTANT, Real Estate Services & Risk Management (Veritas Prime, LLC dba Veritas Prime Real Estate) almost 7 years ago

Thanks for the information Sheila.  The fact that I read your blog proves that headlines work. 

Posted by Jim Patton, Realtor - Stanislaus & Merced county Realtor. (Century 21 M&M - 209-404-0816) almost 7 years ago

Great suggestions!  I am always looking for ways to improve my blog and grab the attention of my readers.  It is hard to start your blog but I think if you get the headline the information will come to you.

Posted by Jodi Counts, ABR, RSPS, CFS (Century 21 Beutler & Associates) almost 7 years ago

Thanks for the suggestions. I've been struggling with this because sometimes the most attention grabbing words aren't especially the ones that will come up first in searches. The key is to combine the two. I'm going to try an idea or two of yours to do that.


Posted by Mel Ahrens, MBA, Kelly Right Real Estate, Customized Choices for your Real Estate Needs (Kelly Right Real Estate) almost 7 years ago

Coming up with off the wall blog titles sure does get people to click on them. I wrote one a couple weeks ago called "It's a Loan Officer, Not a Serial Killer!" Highest comment rate I've even had.

Posted by Eric Michael, Metro Detroit Real Estate Professional 734.564.1519 (Remerica Integrity, Realtors®, Northville, MI) almost 7 years ago

Nice post. I see lots of blogs with horrible headings that nobody will be intrigued enough to click on. 

Posted by Erica Ramus, MRE, Schuylkill County PA Real Estate (Erica Ramus - Ramus Realty Group - Pottsville, PA ) almost 7 years ago

It was the title of your blog that caught my attention, indeed it works!! Bookmarked it to reference back.

Posted by Beth Atalay, Cam Realty of Clermont FL (Cam Realty and Property Management) almost 7 years ago

Thank You for the post!  Always looking for a better way.  I appreciate the tips.

Posted by John Howard, GRI, Mountain Home, Arkansas 870-404-3614 (Century 21 LeMac Realty) almost 7 years ago

Sheila- I'm never terribly pleased with my headlines.  I get torn somewhere between SEO and attention grabbing.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 7 years ago

A title for your blog post?  Maybe 'Quit writing boring headlines that look like CNN news stories.  Check these out.'  :-D

Love the suggestions.  Headlines are so important indeed.  And I liked yours!




Posted by Frank Iglesias, Atlanta, GA Real Estate Investor (Working With Houses, LLC - Atlanta Real Estate Investments) almost 7 years ago

eye candy is what I call them they attract readers like bees to nectar and the result is honey for our posts from google which helps attract more readers.

Posted by Kathy Clulow, Trusted For Experience - Respected For Results (RE/MAX All-Stars Realty Inc. Brokerage) almost 7 years ago


That is just the kind of tip I need.  My headlines suck.  I will give each of your headlines a try.  Hope they work.

Posted by Evelyn Kennedy, Alameda, Real Estate, Alameda, CA (Alain Pinel Realtors) almost 7 years ago

Thank you for the great tips. I agree. I click on some posts when I like the headlines.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 7 years ago

Warning!!! if your blog is featured, the idiot with the coaktail glass may appear in your comments section.

Warning!!!if you're not a cat lover, click out quickly.

hey i like this

Posted by Jay Beckingham, Seniors ROCK! ( American Advisors Group...AAG) almost 7 years ago

Warning ....  great suggestions for posts! Got it!

Posted by Lyn Sims, Schaumburg IL Real Estate (RE/MAX Suburban) almost 7 years ago

thanks for the tips.

Posted by Tom Jarzynka (Axia Home Loans & Real Estate Investment Firm) almost 7 years ago

That is always a challenge for me - coming up with the right title. Every little bit of advice helps. Thanks.

Posted by Jill Sackler, LI South Shore Real Estate - Broker Associate (Charles Rutenberg Realty Inc. 516-575-7500) almost 7 years ago

Thanks for the tips. I am terrible at picking headings for anything.

Posted by Edward Gilmartin (CRE) almost 7 years ago

Some great ideas... thanks for passing them on. I'm trying some of these.


Posted by Mel Ahrens, MBA, Kelly Right Real Estate, Customized Choices for your Real Estate Needs (Kelly Right Real Estate) over 6 years ago

gold star! nice, and very appropriate.. yes we need to get the attention, but then follow through is key with .... the rest of the story...

Posted by Mark Loewenberg, KW 561-214-0370 (KW of the Palm Beaches) over 6 years ago

Sheila~ Thank you, thank you! I'm always challenged for good titles for my blogs.  I'm going to bookmark this one!

Posted by Donna Foerster, Metro Denver Real Estate Agent (HomeSmart Realty Group) over 6 years ago

I appreaciate all the help I can get on attracting more to my blog.

Posted by Tim Lorenz, 949 874-2247 (TIM LORENZ - Elite Home Sales Team) over 6 years ago

Great suggestion, Sheila.  Congratulations of featured post.

Posted by Mary Yonkers, Erie/PA Real Estate Instructor (Alan Kells School of Real Estate/Howard Hanna Real Estate) over 6 years ago

Copyblogger is a great source for bloggers, I subscribe to them.  Great information!

Posted by Sharon Tara, New Hampshire Home Stager (Sharon Tara Transformations) over 6 years ago

Shelia-The obvious is not so obvious sometimes. I guess it's called a headline for a reason. Gotta give a reason to read, and I must admit, I do not give enough thought to my headlines. Thanks for the reminder.

Posted by Wayne Johnson, San Antonio REALTOR, San Antonio Homes For Sale (Coldwell Banker D'Ann Harper REALTORS®) over 6 years ago